Everywhere Ai

Final thoughts

An extremely technical company rebuilding how the Ai layer works for physical production facilities needed a brand that felt organic and human. The mission of this company is rooted in defining how Ai can revolutionize reusable organic materials at mass scale production. My goal was simple. To create an elegant, artistic approach to a highly technical base layer for the real world.

My role was only to build out the brand guidelines, a simple first step to branding. But it was a brand with visuals that I was proud of. Because I believe I took something rooted in the machine, and gave it a soul.