Redbull
Becore.
Creative Director

Redbull x Metro Boomin

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OVERVIEW

One Symphonic Night

Our goal is not only to put on an incredible show but to host an experience that wins the hearts and minds of the hip-hop attendees. Of course, we know that putting an artist and a symphony together will be great, but we must do this the Red Bull way, a truly authentic, transformative experience. Our approach has been designed to help Red Bull re-engage with your core + emerging audience, broaden appeal and deliver an unforgettable night for LA hip-hop fans.

Upon delving deeply into Metro's character, we have extracted various themes present not only in his music albums but also in his podcast discussions, short films, and personal history. Metro is a multi-talented individual with skills spanning across multiple domains. Most notably, he sees life in a dualistic manner, with themes such as Light vs. Dark and Good vs. Evil prevalent in his works. His primary objective is to portray these themes innovatively and uniquely through his art.

The three creative pieces we present showcase these stories, featuring the juxtaposition between good and evil, the desire to belong to a larger community, and the uncovering of hidden truths within the shadows. All done in a raw and unique way.

We hope to convey the dynamic nature of Metro's music and the hopeful power that symphonies and orchestras have held for centuries in a manner that will captivate the audience in unexpected ways.

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Process
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OUTCOME

Throughout several weeks, our team meticulously formulated and executed a series of distinct set of stage designs and full production performance that brought the brand of Metro Boomin and Redbull to life for thousands of fans.